Category: Marketing

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    Strategic Marketing

    Part of the ‘Cambridge International Diploma in Management – Higher Professional Level’ resource pack

    This title looks at marketing information systems, marketing research
    marketing communications and strategic marketing options and planning.

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    Price: £28.50

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    Managing the Market

    Part of the ‘Cambridge International Diploma in Management – Professional Level’ resource pack

    This title focuses on marketing and the customer, explaining why most organisations now tend to be customer led rather than sales- or production-orientated.

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    Price: £19.50

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    Marketing – Advanced Level

    Part of the ‘Cambridge International Diploma in Business’ resource pack

    The aim of this title is to take the student through the marketing process.

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    Price: £28.50

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    Marketing – Standard Level

    Part of the ‘Cambridge International Diploma in Business’ resource pack

    The aim of this title is to take the student through the marketing process.

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    Price: £23.50

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    Marketing 2

    Part of the ‘Professional Manager Level 6’ resource pack

    This title continues the process of the marketing audit.

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    Price: £28.00

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    Marketing 1

    Part of the ‘Professional Manager Level 6’ resource pack

    This title will help you to understand the core concepts of marketing and how they are applied in your organisation.

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    Price: £28.00

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